Nomi Ansari has gradually made a name for himself as a designer known for his extravagant sense of colour. He has started stocking outfits at two stores and is available in both Karachi and Lahore. Nomi's clothes are a fine mix of ethnic and contemporary elements dazzled by bright colours. For the ready–to–wear collection designed for the Eid season, Nomi has chosen a one–colour base for his line – white, what he calls the colour of purity. Nomi states that the collection is based on minimalism. He also emphasises the fact that the pricing is more affordable when compared to his other lines.
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